On 7th May 2026, UpClear hosted its Spring FMCG Revenue Growth Management Summit in London, welcoming over 100 commercial, finance and RGM leaders from UK and global FMCG brands. Against a backdrop of rising private‑label share, limited volume growth and continued market volatility, attendees engaged with expert keynotes, practical case studies and peer‑to‑peer discussions.
Simon‑Kucher’s Andreas von der Gathen highlighted that while AI‑enabled RGM is a major ambition, most organisations still rely on basic tools and limited cross‑functional coordination. He emphasised that successful RGM transformation depends on people, behaviours and clear processes, with technology following strategy—not leading it.
A fireside chat with shopperFIRST and The Shopper Group explored the rapid rise of retail media and the challenge of measuring ROI. Speakers stressed independent evaluation, incrementality over ROAS and building long‑term evidence of what works. The message: retail media delivers value only when treated as a disciplined, data‑led investment.
Leaders from Twinings, Inspired Pet Nutrition and The Compleat Food Group shared examples of supply‑chain collaboration, strategic customer investment and occasion‑based promotions that drove incremental category growth. They agreed that joint value creation is achievable when both sides align on shopper‑ and category‑led objectives, supported by transparent data and long‑term relationships.
Bain & Company’s Sumner Makin outlined the rapid acceleration of AI and the emergence of autonomous commercial agents already influencing retailer decisions. He identified trust, data quality and capability gaps as key barriers, urging RGM teams to take ownership of AI within the commercial function. His core point: AI’s real prize is better, faster commercial decision‑making—not efficiency for its own sake.
The summit closed with facilitated roundtables on audience‑voted themes, where attendees shared experiences and practical learnings, followed by informal networking over drinks to continue the conversation.
Are you interested in a clear, focused overview of how FMCG/CPG are actually tackling RGM? We’re creating new industry research to benchmark how FMCG/CPG companies manage Revenue Growth Management practices. To create the benchmark, however, we need your input! By taking part, you’ll get early access to insights that help you: a) See how your RGM setup compares to peers, b) Understand trends in pricing, promotions, and trade investment, c) Identify capability gaps for 2026/2027 planning, d) Learn which tools, analytics, and KPIs are becoming standard, and e) See where other companies are investing next.
The survey takes 8–10 minutes, and all responses are anonymous unless you decide to share your contact information with us.
We’re already hard a work planning 2026 events. Check out the line-up here!
At UpClear, our mission is to empower Consumer Goods brands to maximize revenue performance and trade investment returns through intelligent, collaborative software—providing a single source of truth, streamlined automation, and actionable insights.
The Blue Customer Intelligence Platform supports end-to-end processes, from Annual Operating Planning to Account Planning and Execution.
