Goûters Magiques selected UpClear’s BluePlanner Trade Promotion Management (TPM) platform to optimize planning, improve financial accuracy, and drive smarter decision-making for their business in France. The team from the baked goods brand, in collaboration with UpClear’s Deployment and Solutions team, has completed setup activities, and they are now live on BluePlanner!
BluePlanner’s rollout is structured in phases, with the first stage centered on building bottom-up account plans through collaborative workshops, TPM configuration, and data integration. With this foundation in place, Goûters Magiques benefits from centralized promotion planning, stronger financial alignment, and greater cross-team collaboration. Phase 2 expands capabilities with payment and deduction management, enhanced analytics dashboards, and deeper system integrations- paving the way for even greater efficiency and insight.
Enzo Giusti, UpClear Solution Delivery Director, had this to say:
“We are proud to announce Goûters Magiques’ go-live! TPM rollout projects always require hard work by both our client and the UpClear team. We are grateful for the collaboration that has resulted in the achievement of this milestone. It is the first step towards the efficiency and intelligence the Goûters Magiques team can achieve with BluePlanner.”
UpClear is proud to parter with Goûters Magiques. We look forward to driving measurable success together.
At UpClear, our mission is to empower Consumer Goods brands to maximize revenue performance and trade investment returns through intelligent, collaborative software—providing a single source of truth, streamlined automation, and actionable insights.
BluePlanner Revenue Management software supports end-to-end processes, from Annual Operating Planning to Account Planning and Execution.
