The Honest Company has completed the first phase of its rollout of Blue, marking a critical milestone in the company’s commercial foundation. Known for its health-focused baby and household products, as well as endorsement from co-founder Jessica Alba, The Honest Company is a standout brand in the personal care and consumer goods industry. As the business continues to grow, the team is prioritizing structure and discipline in trade promotion and revenue growth management.
The Honest Company launched its partnership with UpClear in the first quarter of 2026, after deciding it was time for a dedicated Trade Promotion Management solution as their operations scaled beyond what Excel could efficiently support. Between managing trade rates, budgets, sales forecasting, and future-year planning across a growing business, they found they needed to upgrade to a dedicated platform. After positive experience working with UpClear products in other work, members of their team brought the Blue platform forward as the natural next step.
This achievement comes alongside other technical initiatives across the team, including a new multi-level product hierarchy structure that The Honest Company was rolling out. The team at UpClear is eager to continue working with The Honest Company through the next phase of setup, building deeper integrations and expanding capabilities.
“Partnering with The Honest Company has been a great experience. Their team’s coordination and dedicated efforts made for a smooth process from start to finish. We’re excited to see how they can level-up their efficiency with their new suite of capabilities,” said Marija Malahova, UpClear’s Client Delivery Manager.
We’re looking forward to seeing the team build on this momentum as they move into end-user training and phase 2.
The Honest Company selected Blue RGM by UpClear, completing Phase 1 of the rollout in 2026.
As operations scaled, Excel could no longer efficiently support trade rates, budgets, sales forecasting, and future-year planning, so the company adopted a dedicated TPM platform.
Blue RGM is UpClear’s revenue growth management and trade promotion management platform for consumer goods brands, supporting annual planning, account planning, and execution.
The partnership launched in Q1 2026.
UpClear is a software company and maker of Blue, an intelligence platform used by Consumer Goods brands. We deliver a holistic Revenue Growth Management solution, including capabilities for TPM, TPO, IBP, and RGM. Our mission is to empower brands to maximize revenue performance and trade investment returns through intelligent, collaborative software— providing a single source of truth, streamlined automation, and actionable insights.
The Blue RGM Intelligence Platform supports end-to-end gross-to-net revenue management processes: Annual Operating Planning, Account Planning, and Execution. Solutions are woven together with analytics, artificial intelligence, and data management that connects teams and business systems.
