News

Hand Promotion Management 2023 Survey on Trade Promotion  


UpClear is proud to be the Premier Sponsor of the Hand Promotion Management 2023 Survey on Trade Promotion. 2023 marks the 27th survey spanning the last 30 years. This year had the largest survey participation ever with more than 370 respondents who shared their position & perspective on trade promotion processes, policies, and practices. Topics included Trade Funding and Spending, Promotion Analytics, Integrated Business Planning, Promotion Planning and Optimization, Revenue Growth Management, Consumer Engagement, Settlement, Collaborative Planning, and The Future of TPx.  

The HPM Survey on Promotion Management is great way to learn about trends in the industry, benchmark your processes and tools, identify capabilities that can improve performance tracking and insight creation, and build a fact-based business case when you are working to secure cap ex/op ex for a new initiative. 

To see the complete results of the survey, visit handpromotionmanagement.com and download the report. 

About UpClear

UpClear makes software used by Consumer Goods brands to improve the management of sales & trade spending. Its BluePlanner platform is an integrated solution supporting Trade Promotion ManagementTrade Promotion OptimizationIntegrated Business Planning, and Revenue Growth Management

See Blueplanner in action

More Resources

UpClear Expands Go-to-Market Team, Welcomes Ken Accardi 

We extend a warm welcome to Ken Accardi, joining the team as California-based Sales Direct...

UpClear Welcomes The Compleat Food Group!

UpClear is excited to announce the addition of UK-based The Compleat Food Group to our fam...

Industry Veteran Julian Davies Joins the UpClear Go-to-Market Team 

UpClear structures its business with Go-To-Market (GTM) teams supporting the Americas, Eur...

Unlock growth with clarity and confidence with BluePlanner by UpClear

We're here to help.
[email protected]

UpClear Logo
UpClear © 2025
Privacy Policy
nyc web designer