Unique CPG Deduction Forum Connects Brands, Service & Software Companies
Thursday, February 27th 2025 marked the launch of the CPG Deduction Summit, a share group-...
Musco Family Olive Company is an 80-year-old third generation family-owned company that is a leader in the market for branded fresh olives. They have selected UpClear’s BluePlanner TPM for their next generation of sales planning and trade spend management capabilities.
Musco made the decision to upgrade capabilities in an effort to better align all departments on one version of the truth, properly align accruals and spending with plans, simplify deduction management, and improve reporting.
Jim Loeffel is VP of Customer Strategy and Planning for Musco Family Olive Company, “Multiple factors lead us to this decision but key among those were 1) (BluePlanner) Scored highest in functional, technical and commercial ratings amongst all Musco task force, 2) Highly-rated user experience, and 3) Processes and visual logic matched current Musco processes.”
Assisting Musco with the deployment project is Clarkston Consulting. They will, working alongside UpClear Deployment, augment the Musco team during the rollout of BluePlanner TPM. Says Loeffl, “Clarkston’s main role will be in the area of project management as well as subject matter expertise and guidance, training, and change management strategy execution.”
Kurt Kaiser leads Business Development for UpClear, “We welcome the Musco Family Olive Co. to UpClear and BluePlanner TPM. We are pleased to begin what we are confident will be a long partnership with Jim and the Musco team for the trade management capabilities delivered by BluePlanner TPM.”
UpClear makes software used by Consumer Goods brands to improve the management of sales & trade spending. Its BluePlanner platform is an integrated solution supporting Trade Promotion Management, Trade Promotion Optimization, Integrated Business Planning, and Revenue Growth Management.
