Route to Market:
The most traditional use case in consumer goods. You ship directly to a retail customer’s warehouse, and they supply their stores. When the customer is a single banner/division/region, this is very straight forward. If it is a national account with multiple banners/divisions/regions, you determine if you want to plan at the “corporate” level or if promotion calendars differ in such a way that individual plans are warranted. BluePlanner is designed to plan sell-in (shipments) and sell-out (point of sale) and import actuals for time series reporting and post event analysis.
Integrated Business Planning
Provides capabilities to support annual operating plan definition.
Revenue Growth Management
Facilitates advanced analysis by providing deeper insight into margin opportunities.
Trade Promotion Management
Supports annual planning, execution, and analysis of accounts.
Trade Promotion Optimization
Augment TPM with added intelligence, simulations and reporting capabilities.