1
Retailers - Direct
Retailers - Direct
The most traditional use case in consumer goods. You ship directly to a retail customer’s warehouse, and they supply their stores…
2
Distributors and Indirect Retailers
Distributors and Indirect Retailers
When your customer is a Distributor that then sells to Indirect retailers, BluePlanner has extensive capabilities to support sales planning and trade spend management…
3
Retailers - Direct Store Delivery (DSD)
Retailers - Direct Store Delivery (DSD)
For brands that distribute either fully or partially via Direct Store Delivery (DSD), BluePlaner has specialized account-level promotion planning capabilities…
4
Food Service
Food Service/Professional
A Food Service business has different dynamics than retail. Different SKUs, Long–term rebates, not short-term promotions. “Operators,” not retailers. The management of this channel, however, is no less important than retail…
