Tomato Leader NatureSweet Selects UpClear’s Blue RGM to Manage Trade Promotions

NatureSweet, the San Antonio, Texas-based grower behind the leading brand in snacking tomatoes, has selected UpClear’s Blue platform for Trade Promotion Management (TPM). Founded in 1990, NatureSweet is a vertically integrated agriculture company, growing tomatoes, cucumbers, and sweet peppers in company-operated greenhouses and selling exclusively through retail across the United States, Mexico, and Canada. 

Recognizing the Need for a Solution 

As NatureSweet has grown, so has the complexity of managing trade investment across its retail business, a fundamental element of Revenue Growth Management (RGM). The team wanted to build more structure and precision into how funding and spending are planned and tracked on an annual basis, and to put the right foundation in place to support that growth going forward. That meant moving beyond spreadsheets to a dedicated platform built for the job.

Why They Selected UpClear 

NatureSweet came to the search with a clear set of goals. To start, they wanted to manage trade more proactively, effectively, and efficiently. They also aimed to improve bottom-up sales forecasting and eliminate human error from the process. 

During the evaluation, they found that Blue RGM offered several capabilities to address these needs, including: 

• Top-down target and funding setting, with live roll-up comparisons against bottoms-up plans 

• Account-level volume and spend forecasting, covering both sell-in and sell-out 

• Automatic calculation, rollup, and allocation across customer, product, and time hierarchies, in place of manual spreadsheet entry 

• Promotion calendar and operational planning at the account level 

• Forecasting and reversing accruals for tighter financial control over trade spend 

Together, these gave NatureSweet a way to move funding and spending onto a single platform, replacing the manual reconciliation that had made proactive trade management difficult. For a business built entirely on retail relationships, that shift makes a difference. It gives the team a clearer, earlier view of how trade investment is tracking against plan, rather than reconstructing that picture after the fact.

FAQs

About UpClear

UpClear is a software company and maker of Blue, an intelligence platform used by Consumer Goods brands. We deliver a holistic Revenue Growth Management solution, including capabilities for TPM, TPO, IBP, and RGM. Our mission is to empower brands to maximize revenue performance and trade investment returns through intelligent, collaborative software— providing a single source of truth, streamlined automation, and actionable insights.

The Blue RGM Intelligence Platform supports end-to-end gross-to-net revenue management processes: Annual Operating Planning, Account Planning, and Execution. Solutions are woven together with analytics, artificial intelligence, and data management that connects teams and business systems.