Building RGM in Small & Mid-Market CPG
Join fellow Commercial and Revenue Growth Management (RGM) leaders for a half-day built around a problem most RGM content ignores: you don't have a dedicated team, a seven-figure budget, or two years to get this right. This is a room of practitioners solving that exact constraint. This time, we'll be in Los Angeles for this half-day share group-style conference.
This summit is designed to foster collaboration, spark new ideas, and empower leaders to navigate the complexities of revenue growth management in the fast-moving consumer packaged goods sector.
This event will have room for only 50 participants. It immediately follows UpClear's client-only morning meeting.
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Agenda
During the morning, UpClear partners companies will be attending our client-only conference, Elevate West.
Lunch
Afternoon registration opens at 11:30. Join us for lunch at noon to network with other people that do the same work you do!
Session 1
From Chasing Volume to Maximizing Value
For small and mid-sized CPG companies, Revenue Growth Management can be a powerful engine for profitable growth, but success requires more than the right analytics and tools. This session will explore how we define and understand RGM and the organizational capabilities, processes, and ways of working needed to make RGM actionable, sustainable, and embedded in everyday decision-making.
Session 2
RGM Without the RGM Team: Results Blueprint
Most RGM advice assumes a dedicated team, a software budget, and two years of runway. This session assumes none of that. RGM is a decision discipline, not a department. We’ll rank the levers: price increases, pack architecture, promo guidelines, killing the promotions that lose money, and recovering trade spend leakage. Then we’ll show how to sequence the quick wins, with the resources you already have, that put points on the P&L and create organizational buy-in. You’ll leave with the blueprint: the lever ranking, the quick-win sequence, the four ways these efforts stall, and what to put in front of your leadership team.
Session 3
The Practitioner Panel: What We Cut, What We Kept
CPG commercial and RGM leaders on the real tradeoffs of doing this lean — what got deprioritized, what turned out to be non-negotiable, and what they'd do differently with the same budget today.
Session 4
Small-group, peer-led conversations organized around the resourcing question itself:
- Getting executive buy-in without a business case built on hypothetical ROI
- Choosing your first pilot: one category, one customer, one lever
- Building the data foundation with spreadsheets before you build it with software
- Making the case for headcount once the pilot proves the point
Happy Hour
Finish the day with some fun in the California sun. Drinks, hor d'eurves, and entertainment provided!
What you can expect.
Learn
Hear from experts and your peers about best practices and new capabilities
Share
Roundtable forum to ask questions & share your experiences
Real-time benchmarking polls with your peers
Real-time benchmarking polls with your peers
Connect
Get to know other pros that do exactly what you do!
Meet consultants & vendors with services and solutions designed for you
Meet consultants & vendors with services and solutions designed for you
Who Should Attend?
Commercial, Revenue Growth Management, Trade Marketing, and Finance leaders at CPG/FMCG brands who need to move on RGM without a mandate for major new investment.
Past Attendees
