ON-DEMAND VIDEO
Data volume in CPG has grown exponentially — and the commercial decisions that depend on it have become faster, more granular, and more cross-functional than ever. In this session, UpClear founder Thierry Soudee traces the evolution of data management in CPG, the emergence of RGM as a function, and what the rise of AI means for how mid-market brands need to think about data ownership and governance.
Key Insights:
- Mid-size CPG brands are managing 10–50 terabytes of data on average — and most don't have a dedicated function responsible for it
- The CDO role has shifted from managing systems to managing trust: ensuring the right tools are used in the right way, on data that people can rely on
- RGM and data governance are increasingly inseparable — the inter-correlation of pricing, promotions, media, and supply chain data requires someone looking at it holistically
- AI is putting data in the hands of every function in the business, which makes governance simultaneously harder and more important
- Speed and security aren't in conflict — the goal of data management is to support faster decisions without exposing the organization to risk
"Data has exploded over the past 20 years, and it's actually exponential. Just over the past two years, we've seen 30–50% increases in POS data."
Thierry Soudee, UpClear
