The Challenge 

A leading multi-regional snacking manufacturer wanted to build a common, unified capability and way of working to enable and unlock better growth and operational efficiencies through standardizing optimised processes and systems.  

Following a successful launch in their charter market, UpClear BluePlanner’s Trade Promotion Management (TPM) system was rolled out to across multiple countries, delivering a unified platform to manage their commercial planning globally and in market benefits. 

What Happened

Following the successful implementation and value delivery in their charter market, BluePlanner was successfully scaled and embedded across a further 9 priority markets across Europe within 12 months, aligning capabilities, ways of working and business processes.  This delivered operational efficiencies, control, visibility and insight, enabling the business to confidently make proactive, informed decisions to drive better revenue performance.  

The Results 

As a result, each market benefited from: 

1. Improved planning, internal alignment and better forecasts. 

2. Better gross to net revenue performance. 

3. Better trade terms understanding and improved ROI on commercial investments. 

4. Quicker, simpler and more automated month-end closing and financial processes. 

5. Improved control, governance and accuracy on total trade investment, promotional volumes and spend. 

“10 / 10 on the experience, partnership and the value delivered from the deployment”

-Country Sales Director 

Further market rollouts are being planned. In addition to in-market benefits, the partnership is delivering against the core corporate objectives: 

1. Standardization through the adoption of a unified platform, providing consistent processes, enabling better collaboration and knowledge sharing. 

2. Efficiency gains using a common system, streamlining processes, automating tasks, providing a single source of truth, reducing administrative overheads and internal efficiencies. 

3. Scalability: the flexibility of BluePlanner allowed for seamless expansion into new territories, doubling the number of users with minimal adjustments. 

4. Integration: tight integration with existing systems ensures data flow across platforms, enhancing reporting and decision-making. 

For organizations seeking to improve and streamline their TPM processes, BluePlanner enables firms to scale a multi-market solution, delivering measurable results in markets and benefits across the organisation, enabling growth and better collaboration at a global scale. 

Want to learn more?

Curious about the capability? Interested in what the key enablers of success were? Get in touch. 

About UpClear

At UpClear, our mission is to empower Consumer Goods brands to maximize revenue performance and trade investment returns through intelligent, collaborative software—providing a single source of truth, streamlined automation, and actionable insights. 

BluePlanner Revenue Management software supports end-to-end processes, from Annual Operating Planning to Account Planning and Execution.