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Timing for TPM: Fast Setup for Quick Wins

Consumer goods companies adopt Trade Promotion Management (TPM) because they need better, faster visibility into business performance, greater control of trade funds, and more efficient …

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TPM in Southeast Asia: Understanding and Winning Across a Diverse Set of Markets

Retail Environments across the Asia-Pacific Region  The level of cultural and economic diversity across major markets in what many multinationals call the “APAC” or Asia …

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Retail Execution and How it Can Maximize Trade Promotion Management

A lot of work goes into getting a brand’s product onto a grocery store shelf, especially in planning and execution. Technology plays a powerful role, …

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2021 Year-End Review

2021 has certainly been quite a year across a few fronts. We have, like all other businesses, teams and individuals, adjusted to the new normal of …

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What to Expect from a Well-Run Sales Planning & Trade Management Process

This session from the April 2021 virtual LEAD Marketing Conference outlines the expectations that participants should have of their sales/promotion planning and trade spending management …

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