The Kraft Heinz Company is the fifth largest food and beverage company in the world, operating in over 40 countries, and generating over $25bn in net sales in 2025. Kraft Heinz Indonesia uses UpClear’s BluePlanner Revenue Management technology for the planning, execution, and analysis of customer sales and spending.
The Indonesian retail environment is characterized by a mix of highly fragmented distribution networks and consolidated modern trade retail channels. Kraft Heinz Indonesia recognized this complexity and understood that by their current approach they were operating under significant process and system constraints. Fragmented micro solutions and excel-based workflows were used. Approaches were highly manual, and they had little visibility on Discounts and Allowances (D&A) and Advertising and Promotional (A&P) investments.
Kraft Heinz Indonesia needed a tool that would enable efficient promotion management, ROI-driven commercial plans, dispute-proof claim reconciliation, and analytic capabilities to optimize trade investments.
UpClear’s BluePlanner Revenue Management solution offered Kraft Heinz Indonesia an end-to-end capabilities to optimize process and insights; from demand planning and funds management through to the terms and promotion management with post-event analysis and analytical insight reporting.
BluePlanner’s versatility in addressing the specific needs of a traditional trade market contexts allows Kraft Heinz to flexibly manage the complex, distribution-push traditional trade routes-to-market as seamlessly as modern key account retail channels. New capabilities have enabled them to drive trade incentives to achieve the highest ROI, entirely replace the claim settlement with a streamlined, paperless process, and gain deep analytical insights to discover hidden sources of revenue growth.
“BluePlanner has enabled us to streamline the end-to-end trade promotion process, drive trade partner collaboration and remove the paper trail.”
– Head of IT, Kraft Heinz Indonesia
UpClear worked closely with Kraft Heinz Indonesia to plan and execute the roll-out. Led by UpClear’s Asia-Pacific team, the project was executed completely remotely in close collaboration with the client’s sales and finance teams.
The capabilities introduced with BluePlanner has enabled Kraft Heinz Indonesia to break free of the rigid constraints of their legacy ERP, flexibly formulate distributor and consumer incentives that drive incremental sales, and design comprehensive sales plans that effectively cascade promotional activity down the value chain of 400,000+ trade partners and retail outlets.
“At Kraft Heinz Indonesia, we are consumer obsessed. Deploying the UpClear BluePlanner solution has improved our trade promotion capabilities and enabled us to manage pricing, deductions, and allowances across all routes-to-market and channels, ensuring that Indonesia’s much-loved products are always within reach.”
– Head of IT, Kraft Heinz Indonesia
UpClear makes software used by Consumer Goods brands to improve the management of sales & trade spending. Its BluePlanner platform is an integrated solution supporting Trade Promotion Management, Trade Promotion Optimization, Integrated Business Planning, and Revenue Growth Management.
