Nomadic, the County Donegal, Ireland-based brand, has selected UpClear’s Blue RGM platform for Trade Promotion Management. Nomadic has built its business– the UK’s leading chilled yogurt brand in the convenience channel– on a growing range of yogurt and oat-based snacking products sold through retail, convenience, and food service channels across Ireland and the UK, with export volumes continuing to grow across Europe.
Nomadic has gained a significant foothold in the UK market over the years, and it continues to expand. Its team has set major growth ambitions, with plans to keep increasing its SKU count and broaden its portfolio further.
As the range grows, so does the complexity of planning and managing trade activity across it. The team wanted to put more structure behind that growth, building internal processes and forecasting capability that could scale with the business rather than catching up to it later. That included moving sales forecasting off manual spreadsheets and giving Finance and Sales a shared, more collaborative way to plan demand together.
In beginning their search for a platform, the Nomadic team had a few priorities in mind. To start, they wanted a solution that would empower their team to achieve better planning, management, governance, and returns from promotional investment. They also wanted to facilitate closer collaboration between Finance and Sales on demand forecasting. Lastly, they wanted to implement one accurate, reliable source of trade information available across the business, giving timely visibility and control as the portfolio scales.
The Blue RGM platform’s solutions- Compass, Planner, and Bridge- are well-equipped to deliver, with features including:
As Nomadic continues to expand its range and reach, Blue gives the team a platform built to keep pace, bringing more grip and control to trade investment as the complexity of the business grows.
“We’re delighted to partner with Nomadic Foods ltd, a fast-growing food manufacturer dedicated to meeting consumers’ demand for convenient nourishment. As Nomadic, who are based in County Donegal in Ireland, continue to grow across the UK and Ireland, Blue Planner will provide a single source of truth that enables teams to collaborate more effectively and make data-driven investment decisions that support sustainable growth,” said Julian Davies, UpClear’s International Senior Sales Director.
Nomadic selected Blue RGM by UpClear for trade promotion management
As Nomadic’s portfolio and SKU count continue to grow, the team wanted to bring more structure, governance, and control to trade planning and promotional investment. Blue RGM gives Finance and Sales a shared, more collaborative way to forecast demand. It also replaces manual governance with workflow-driven approvals and builds in self-auditability for retailer deductions and invoices.
Nomadic began its partnership with UpClear in Q3 2026.
UpClear is a software company and maker of Blue, an intelligence platform used by Consumer Goods brands. We deliver a holistic Revenue Growth Management solution, including capabilities for TPM, TPO, IBP, and RGM. Our mission is to empower brands to maximize revenue performance and trade investment returns through intelligent, collaborative software— providing a single source of truth, streamlined automation, and actionable insights.
The Blue RGM Intelligence Platform supports end-to-end gross-to-net revenue management processes: Annual Operating Planning, Account Planning, and Execution. Solutions are woven together with analytics, artificial intelligence, and data management that connects teams and business systems.
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