Analytics

RGM Lab

See how your products respond to price changes and promotion tactics. Test changes quickly and easily.

Add RGM Lab to your strategy development during Annual Planning to learn how your product react to price changes and promotion tactics. Then, use Blue to set Guidelines, capture Risks & Opportunities, and careate Scenarios with the same data science.

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New capability for strategy and field guidelines

Whether you have a dedicated RGM team or not, the principles of RGM apply to every brand in the market. But, an RGM builds takes time, a data science team, and a budget that most mid-market brands don't have. UpClear creates the statistical models, and RGM Lab turns those models - price elasticity coefficients and promotion lifts- into decision-ready visualizations and simulators. The result is a new tool you can add to strategy development work in annual planning. As you're building guidelines, see how your products react to price changes and promotion tactics, then use the same data science in Blue's Risks & Opportunities and Scenario Planning.

RGM Lab enables you to act now — without the bespoke build cycle.

RGM Lab makes your data science usable — not just available

Our models feed directly into Blue's Scenario Planning and Risks & Opportunities modules — so the same model outputs that describe how products respond to price changes and promotions are also used to simulate what's next. You bring the data, we take it from there.

The statistically predicted base volume that every ROI and lift calculation depends on.

By pack size and channel, not one number for the whole portfolio.

So you can see where lifts are best and simulate a promotion's real before it runs.

Full Flexibility

Analytics in BluePlanner give you the flexibility you need to select, organize, and report any level of customer, product, and time dimensions. Data includes targets/budgets, forecasts, actuals and projected (AKA Latest Estimate). Tackle decision-making at the level you need: granular and tactical, and rolled-up and strategic.