Blue Planner’s smart matching has cut the admin time required to match promotions in half.
We're using Blue Planner not just for certain channels of the business, we're using it across every channel. There isn't a customer that isn't in BluePlanner, which is great because it gives us massive visibility.
Using Blue Planner, the team is now empowered with standardized workflows and same data set necessary, which at the end improves data consolidation for data-based decision making for commercial teams.
We needed a software provider that not only is a subject matter expert in FMCG Trade Promotional Management, but one that had the flexibility to meet the changing needs of our business. UpClear with the Blue Platform is certainly one of those businesses.
[The UpClear CSMs] have been so supportive every step of the way! I also think that the system is very user friendly and provides a great service.
Reliability and support are the most important things for us, and Blue Planner has delivered on those fronts.
Blue Planner continues to be integral in measuring the performance of promotional initiatives at The Mentholatum Company. The support team at UpClear has been great to work with and usually can help us with answering any questions and understanding our business needs.
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