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How Twinings North America Saves Time on Distributor Deductions

Managing Customer Goals with TPM 

On-Demand Replay: Prioritizing, Selecting, Setting up, & Activating TPM

Managing Annual Planning in BluePlanner

On Demand Webinar Replay Consumer Goods brands are approaching or already in the...

Promotional ROI Part 2: Why It’s Important & How to Use It

Why Promotional ROI Matters?  Knowing the ROI of an individual promotion is a step in...

Promotional ROI Part 1: Definitions & Formulas

Consumer Packaged Goods (CPG) manufacturers spend massive amounts of money ...

The Importance of Trade Promotion for Dairy

UpClear’s Feature in Dairy Foods Blog UpClear’s Director of Customer Success, ...

How to Keep Up with Deductions

…and Why you Need More than a Reason Code In Consumer Goods (CG), a short payme...

Post Event Analysis Tutorial with Partner Atheon Analysis

UpClear’s Director of Client Success, EMEA, Gabriele Plate is joined by Adam Booth, ...

What to Expect from a Well-Run Sales Planning & Trade Management Process

This session from LEAD Marketing Conference outlines the expectations that participants sh...

Want to Avoid Margin Erosion? Control Trade Spending

Fast moving consumer goods manufacturers operate in a highly competitive market. ...

Essentials for Creating an Effective RGM-Oriented Organization (Part 2/2): “Oil”

Part Two: “Oil” In the first post of this two-parter, we looked at the reporti...

Understanding the Difference Between TPM & TPO

If you were looking at Trade Promotion Management (TPM) and Trade Promotion Optimization’s...
trade promotion management software

Video: Trade Promotion Management for Emerging Brands

What is TPM & How does it Help Emerging Brands To many, Trade Promotion Management (TP...

How spreadsheet and email spend approvals create risk

Because trade spending typically grows to a dollar amount equal to 20% of gross ...

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