Articles Why Base Volume is So Important in Consumer Goods In Fast Moving Consumer Goods (FMCG) there is a very familiar progression from a “sell at ... Read More
Articles 5 Things to Do When You Need TPM Getting Ready for TPM We’ve never heard a company say they would go back to Excel and emai... Read More
Articles How to Calculate Promotion ROI In Consumer Goods, a lot of money is spent on promotions. To actively manage margin when t... Read More
Articles How Plant-Based Brands Manage Trade Spend Growing plant-based food and beverage brands have common challenges to plan sales, manage ... Read More
Articles 5 Steps to Calculate Promotion ROI A true Return-on-Investment (ROI) calculation is the holy grail of promotion key performan... Read More
Articles Sweets and Snack Brands Use BluePlanner TPM for Sales Planning & Trade Spend Management Sales planning and trade spend management for a Consumer Goods snack category manufacturer... Read More
Articles IBP: Helping Sales Teams in S&OP Challenges Creating Sales Team’s Input to S&OP Something we hear about consisten... Read More
Articles Time for TPM: Fast Setup for Quick Wins Consumer goods companies adopt Trade Promotion Management (TPM) because they need better, ... Read More
Articles The Trade Spending Tidal Wave & How Pros Ride it The money you spend on promotions -trade spending – is like the kind of tidal wave that bi... Read More
Articles Retail Execution and How it Can Maximize Trade Promotion Management A lot of work goes into getting a brand’s product onto a grocery store shelf, especially i... Read More
Articles Managing Annual Planning in BluePlanner On Demand Webinar Replay Consumer Goods brands are approaching or already in the... Read More
Articles Promotional ROI Part 2: Why It’s Important & How to Use It Why Promotional ROI Matters? Knowing the ROI of an individual promotion is a step in... Read More
