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Nichols Plc, maker of Vimto brand beverages in the United Kingdom, has chosen UpClear BluePlanner Trade Promotion Management as part of their strategy to achieve their business objectives with new ways of working and comprehensive business insights.
Nichols’s story dates back to 1908 in Manchester, when John Noel Nichols created a herbal tonic with a secret recipe that would give its consumers ‘Vim and Vigour’. The popularity of this unique and delicious ‘Vim-tonic’ quickly grew, and today the Vimto brand is enjoyed in over seventy-three countries worldwide and is the cornerstone of Nichols’s distinctive brand portfolio.
With UpClear BluePlanner TPM, Nichols Plc will gain access to a suite of functionalities designed to streamline trade promotion planning, execution, and analysis. BluePlanner’s advanced analytics capabilities provide real-time insights, enabling Nichols Plc to make data-driven decisions that drive growth and foster stronger relationships with their channel partners.
We are excited to embark on this journey with Nichols Plc and look forward to supporting their continued success in the dynamic beverage industry.
UpClear makes software used by Consumer Goods brands to improve the management of sales & trade spending. Its BluePlanner platform is an integrated solution supporting Trade Promotion Management, Trade Promotion Optimization, Integrated Business Planning, and Revenue Growth Management.
