Choosing the Right Trade Promotion Management Partner — Why It Pays to Look Beyond Your Existing IT Landscape
Articles An In-Depth Look at TPO Maximiz/sing Trade Promotion Effectiveness Introduction Trade Promotion Optimiz... Read More
Articles Promotions: Are They Worth the Price? You probably know how expensive promotions are for Fast Moving Consumer Good brands (a dol... Read More
Articles The Strategic Importance of Trade Promotion Management & the Role of TPO and RGM to Enhance Capabilities Introduction Trade promotions represent a significant investment for consumer goods ... Read More
Client Stories Kodiak Switches to BluePlanner Trade Promotion Management (TPM) July 21st, 2024 Kodiak Cakes, maker of whole grain and protein-packed breakfast foods and snacks, has sele... Read More
News UpClear Expands Go To Market Team to Support Growth BluePlanner was taken to the market 15 years ago. Over this time, the majority of o... Read More
Client Stories Vytalogy Live on BluePlanner TPM March 19th, 2024 Vytalogy Wellness, a modern wellness company formed by merging the brands Natrol and Jarro... Read More
Client Stories iHealth is Live on BluePlanner TPM February 26th, 2024 iHealth, maker of Culturelle, AZO, Estroven, and other health and wellness brands, has com... Read More
Client Stories Nichols Plc. Picks UpClear for Trade Promotion Management February 21st, 2024 Nichols Plc, maker of Vimto brand beverages in the United Kingdom, has chosen UpClear Blue... Read More
Client Stories Musco Family Olive Company Picks BluePlanner TPM February 13th, 2024 Musco Family Olive Company is an 80-year-old third generation family-owned company that is... Read More
Client Stories Diamond Foods Aces Trade Promotion with BluePlanner February 8th, 2024 Diamond Foods, California-based maker of fresh whole and chopped nuts since 1912, has just... Read More
Client Stories Spindrift is Live with BluePlanner TPM February 6th, 2024 Boston-based Spindrift Beverage Company has completed both phase 1 and 2 setup of BluePlan... Read More
Client Stories Martinelli’s Planning Setup Complete! January 23rd, 2024 Congratulations to S. Martinelli & Company! The Watsonville, CA based maker of Martine... Read More
