Use Cases

Analyze Promotion Performance & Optimize Future Plans

BluePlanner's unified database consolidates simulations, planned promotion sales & spending, and actual results.

How it Works

BluePlanner facilitates promotion analysis across a number of dimensions:

  • Ex ante (before execution) or post event
  • Individually or for a full calendar of activities
  • Single customer or across customers
  • Single product or multiple products
  • Specific periods of time
  • Special attributes you create, like holidays

This enables you to learn from your promotions and do more of what works and less of what does not.

Next, BluePlanner’s promotion simulations facilitate the creation and comparison of promos with new and different combinations of tactics. These can then be grouped into scenarios.

Related Features

Post Event Analysis

Simulation

More Ways to Use BluePlanner

Actualize Promotions & Terms

Analyze Deduction Trends

Acquire Deduction Backup

Categorize Deductions

Research & Validate Deductions

Define Account Funding

Develop Strategy

Establish Account Guardrails

Build Promotion Simulations & Scenarios

Establish Promotion Calendar and Operational Details

Analyze Account Performance

S&OP: Create Sales Input to Consensus Forecast​

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