Resources

New Capabilities in BluePlanner!

• November 25th, 2025

You Don’t Have TPM? Discussing Resistance to a Critical Business System in CPG

• November 24th, 2025

Data Management and Analytics in the New Normal

Glossary: “Clearing Up” CPG Jargon

An In-Depth Look at TPO

Promotions: Are They Worth the Price?

The Strategic Importance of Trade Promotion Management & the Role of TPO and RGM to Enhance Capabilities 

5 Reasons to See What BluePlanner Can Do For Your Business 

Why Base Volume is So Important in Consumer Goods

5 Steps to Calculate Promotion ROI

Promotional ROI Part 2: Why It’s Important & How to Use It

Promotional ROI Part 1: Definitions & Formulas