Consumer goods Account Managers use BluePlanner to organize and manage their promotional activities. They execute the different types of trade promotions, discounts, rebates, and rewards, and perform various trade promotion planning procedures. BluePlanner enables them to explore different promotional scenarios, calculate the potential ROI, forecast expectations and actual costs, monitor promotion performance, and track customer commitments. With all this vital data at their fingertips, they can make data-driven decisions and take necessary actions on their promotions.
Another benefit that BluePlanner offers Account Managers is better collaboration and communication with other departments- such as finance, marketing and supply chain- to plan and evaluate promotional efforts. It helps in streamlining promotional processes, brings greater clarity to disputes, resolve issues quickly, reduce the risk of errors and omission, and provides accurate and timely data. BluePlanner delivers the capability to identify and eliminate non-productive promotions, reduce administrative tasks, gain better agility in real-time data analysis and keep up with trends to make informed decisions on the go.
Use Cases for Account Managers
Managing Customer Business Plans & Approvals
Analyzing Plan Effectiveness
Facilitating Monthly Business Review Meetings
Monitoring Business Initiatives
Features for Account Managers
Price elasticity, promotion, externality modelling