Trade Marketing
BluePlanner is an essential tool for consumer goods sales operations/trade marketing professionals as it helps them manage and track customer business, promotions, and trade spending- one of the most significant expenses for a consumer goods company. This kind of system enables them to effectively manage customer budgets, and plan & execute promotions while ensuring that they are aligned with business goals.
First, BluePlanner allows sales operations/trade marketing teams to have greater visibility and control over sales and trade promotion spending. By analyzing past promotional activities, managers can make informed decisions on future promotional investments which ultimately enhances their ROI.
Second, BluePlanner provides enhanced forecasting and demand planning capabilities, making it simpler for the manager to identify high-potential products and to decide the most efficient allocation of promo budgets. This results in more effective promotions and better sales results.
BluePlanner also aids the sales operations/trade marketing team to evaluate and gain insight into the performance of every promotion. It provides data-driven insights that allow for certainty and continuous improvement in sales and spend management.
Related Capabilities
Use Cases for Trade Marketing
Related Resources
Establishing Effective IBP Operating Models During Challenging Market Conditions
Why Base Volume is So Important in Consumer Goods
Setting Customer Goals with TPM
TPM Helps Determine the Trade Accrual
5 Things to Do When You Need TPM
How to Calculate Promotion ROI
How Vita Coco Uses BluePlanner TPM for Direct Store Delivery
Requirements to Calculate ROI on Your Promotions
Data Management and Analytics in the New Normal
IBP: Helping Sales Teams in S&OP
Timing for TPM: Fast Setup for Quick Wins
