Trade Marketing

BluePlanner is an essential tool for consumer goods sales operations/trade marketing professionals as it helps them manage and track customer business, promotions, and trade spending- one of the most significant expenses for a consumer goods company. This kind of system enables them to effectively manage customer budgets, and plan & execute promotions while ensuring that they are aligned with business goals.

First, BluePlanner allows sales operations/trade marketing teams to have greater visibility and control over sales and trade promotion spending. By analyzing past promotional activities, managers can make informed decisions on future promotional investments which ultimately enhances their ROI.

Second, BluePlanner provides enhanced forecasting and demand planning capabilities, making it simpler for the manager to identify high-potential products and to decide the most efficient allocation of promo budgets. This results in more effective promotions and better sales results.

BluePlanner also aids the sales operations/trade marketing team to evaluate and gain insight into the performance of every promotion. It provides data-driven insights that allow for certainty and continuous improvement in sales and spend management.

Related Capabilities


Trade Promotion Optimization

Augment TPM with added intelligence, simulations and reporting capabilities.

Learn About TPO


Integrated Business Planning

Provides capabilities to support annual operating plan definition.

Learn About IBP


Revenue Growth Management

Facilitates advanced analysis by providing deeper insight into margin opportunities.

Learn About RGM


Trade Promotion Management

Supports annual planning, execution, and analysis of accounts.

Learn About TPM

Use Cases for Trade Marketing

Creating The Annual Operating Plan (AOP)

Monitoring Business Initiatives

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Some Trade Marketing Clients

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