First, BluePlanner allows sales operations/trade marketing teams to have greater visibility and control over sales and trade promotion spending. By analyzing past promotional activities, managers can make informed decisions on future promotional investments which ultimately enhances their ROI.
Second, BluePlanner provides enhanced forecasting and demand planning capabilities, making it simpler for the manager to identify high-potential products and to decide the most efficient allocation of promo budgets. This results in more effective promotions and better sales results.
BluePlanner also aids the sales operations/trade marketing team to evaluate and gain insight into the performance of every promotion. It provides data-driven insights that allow for certainty and continuous improvement in sales and spend management.
Use Cases for Trade Marketing
Managing Customer Business Plans & Approvals
Creating The Annual Operating Plan (AOP)
Paying Bills and Managing Deductions
Controlling Trade Spending
Analyzing Plan Effectiveness
Forecasting the Trade Spending Accrual
Facilitating Monthly Business Review Meetings
Monitoring Business Initiatives
Features for Trade Marketing
Price elasticity, promotion, externality modelling
Price increase modelling
Price increase modelling/analyses