BluePlanner TPM is the Right Fit for Electrolit USA

Electrolit USA Selects BluePlanner TPM Dating back to 1950, Electrolit is a hydration beverage manufactured by Grupo Piso, a leading pharmaceutical company in Latin America.  Bolstered by success in Mexico, the brand was launched in the United States in 2014 and has been growing ever since.  With that growth came the need to evolve capabilities […]

Setting Customer Goals with TPM 

Managing Growth Your mission used to be getting on the shelf and driving trial.  While shopper love for your product is still paramount, things get a little more complicated when your brand takes off and distribution grows.  In fast moving Consumer Goods, when distribution grows so does trade spending – income to your customers, but […]

TPM Helps Determine the Trade Accrual

What is the Trade “Accrual?”  The generally accepted accounting principle (GAAP) of “periodicity” states that “entries should be distributed across the appropriate periods of time.” In the Consumer Goods industry this gets tricky because transactions take place at many different times. The “appropriate period of time” is often different than the transaction date. The goal is […]

How Vita Coco Uses BluePlanner TPM for  Direct Store Delivery 

Who knew Coconut Water could be this complex?  Vita Coco has grown very rapidly. At the start of 2019 they began investing systems to help manage their business processes at scale. One area of focus was getting better visibility on sales and trade promotion spending in the complex route to market, Direct Store Delivery (DSD). […]

Requirements to Calculate ROI on Your Promotions

To see our latest thoughts on calculating ROI on your promotions, see our series, starting with: How to Calculate Promotional ROI – Start With 5 Key Building Blocks. A true Return-on-Investment (ROI) calculation is the holy grail of promotion metrics. Sadly, most CPG companies do not know the estimated ROI when planning a promotion or […]

Data Management and Analytics in the New Normal

data management & analytics

What to do when you can no longer “trust your gut”?  The recent paradigms shift driven by COVID 19 has further increased Consumer Goods Brands focus on their ability to access data towards better decisions around commercial strategy and the wider Revenue Management approach.  Key trends observed across retail and consumer landscape  Assortment Rationalization -> retailers have revised their category management approach to simplify assortments, become […]

IBP: Helping Sales Teams in S&OP 

Challenges Creating Sales Team’s Input to S&OP  Something we hear about consistently is the adoption of Sales & Operations Planning (S&OP) in which the sales team provides an input to the consensus forecast.  We also heard that adoption of this process added new tasks for their teams, and new tools… usually spreadsheets.  These spreadsheets require creation […]

Timing for TPM: Fast Setup for Quick Wins

Consumer goods companies adopt Trade Promotion Management (TPM) because they need better, faster visibility into business performance, greater control of trade funds, and more efficient execution of the process- from planning to deduction reconciliation.  Often, the goal is to start using TPM when planning for a new year starts.  However, competing priorities, and/or the preconception […]

The Trade Spending Tidal Wave & How Pros Ride it  

The money you spend on promotions -trade spending – is like the kind of tidal wave that big wave surfers search for.  These waves start out small but grow into monsters as conditions change in an environment that is conducive to chaos.    If you haven’t ridden the wave yet, this article will help you understand […]

TPM in Southeast Asia: Understanding and Winning Across a Diverse Set of Markets

Retail Environments across the Asia-Pacific Region  The level of cultural and economic diversity across major markets in what many multinationals call the “APAC” or Asia Pacific region is extremely high. Consider some of the key APAC markets such as South-East Asia, Australia and New Zealand, China, Japan, and Korea, across relevant dimensions for Trade Promotion […]