How Vita Coco Uses BluePlanner TPM for  Direct Store Delivery 

Who knew Coconut Water could be this complex?  Vita Coco has grown very rapidly. At the start of 2019 they began investing systems to help manage their business processes at scale. One area of focus was getting better visibility on sales and trade promotion spending in the complex route to market, Direct Store Delivery (DSD). […]

KP Snacks Deploys UpClear for Trade Promotion Management  

KP Snacks has deployed UpClear’s BluePlanner TPM to manage the trade promotions for their savory snack products in the United Kingdom.  Founded over 150 years ago, KP Snacks focuses on corn, potato and nut-based snacks.  Their portfolio of brands includes Hula Hoops, Skips, McCoy’s, Frisps, Brannigan’s, Royster’s, Space Raiders, Nik Naks, Wheat Crunchies, Discos, and […]

Requirements to Calculate ROI on Your Promotions

To see our latest thoughts on calculating ROI on your promotions, see our series, starting with: How to Calculate Promotional ROI – Start With 5 Key Building Blocks. A true Return-on-Investment (ROI) calculation is the holy grail of promotion metrics. Sadly, most CPG companies do not know the estimated ROI when planning a promotion or […]