Established Brands

Overview

In this stage of growth, your brand(s) are nationally or internationally known.  Another significant business transformation tends to take place:  focus shifts from sales targets and spending budgets to customer profitability, a concept often referred to as Revenue Growth Management.  Other factors at “Established” brands include:

• You may be acquiring brands
• You could be managing a business that crosses national borders
• Functional teams are highly-developed and specialized; cross-functional collaboration becomes the expectation
• Deep focus on pricing, not just promotions, analytical requirements have never been higher
• Profit-based decisions must be made about where/when to invest or cut trade spending

And, challenges never fully go away, they just evolve.

• Integrating new organization or geography
• Functional gaps in sales planning process
• Systems don’t talk to one another
• Information isn’t timely enough

For these needs BluePlanner brings big capabilities and services

• “Enterprise” designation that begets a highly tailored solution
• Configurable P&Ls
• BluePlanner Trade Promotion Optimization (TPO), Integrated Business Planning (IBP), and Revenue Growth Management (RGM) services
• Custom integrations, connections with third-party systems
• Infrastructure packages that scale as you do
• Advanced data scheduling options
• Multi-market capabilities: territories (countries), currencies/conversion, languages
• Proven, agile multi-market rollout methodology

UpClear delivers on nuanced requirements, sophisticated integration and security needs, and provide advanced infrastructure options.  And the BluePlanner difference is that this is all on a single, global platform.

*Don’t get too attached to this figure… company dynamics and needs vary due to many factors