Overview
In this stage of growth, your brand(s) are nationally or internationally known. Another significant business transformation tends to take place: focus shifts from sales targets and spending budgets to customer profitability, a concept often referred to as Revenue Growth Management. Other factors at “Established” brands include:
- You may be acquiring brands
- You could be managing a business that crosses national borders
- Functional teams are highly-developed and specialized; cross-functional collaboration becomes the expectation
- Deep focus on pricing, not just promotions, analytical requirements have never been higher
- Profit-based decisions must be made about where/when to invest or cut trade spending
And, challenges never fully go away, they just evolve.
- Integrating new organization or geography
- Functional gaps in sales planning process
- Systems don’t talk to one another
- Information isn’t timely enough
For these needs BluePlanner brings big capabilities and services
- “Enterprise” designation that begets a highly tailored solution
- Configurable P&Ls
- BluePlanner Trade Promotion Optimization (TPO), Integrated Business Planning (IBP), and Revenue Growth Management (RGM) services
- Custom integrations, connections with third-party systems
- Infrastructure packages that scale as you do
- Advanced data scheduling options
- Multi-market capabilities: territories (countries), currencies/conversion, languages
- Proven, agile multi-market rollout methodology
UpClear delivers on nuanced requirements, sophisticated integration and security needs, and provide advanced infrastructure options. And the BluePlanner difference is that this is all on a single, global platform.
*Don’t get too attached to this figure… company dynamics and needs vary due to many factors
